Joe Fife, Principal and Architectural Representative(Georgia)

Joe Fife has consulted architects, designer and building owners for over 10 years in the Southeast.  His expertise is primarily in the commercial restroom, about which he can advise on ADA-compliance, hygiene, privacy, design, cost-in-use savings and sustainability.  Joe looks to follow his customer’s vision to ensure that it’s accurately presented in construction documents and client presentations.

Prior to forming ArchSpec, Joe worked as a Regional Territory Manager for several agencies and has covered the states of GA, AL, and TN.    Joe holds a Bachelor’s Degree in Business Administration from Berry College, where he played on the golf team. 

Joe acknowledges his family as his motivation and enjoys raising his kids.  He is a member of Seven Hills Fellowship where he and his wife serve in the Children’s Ministry.   

You can reach Joe at

Lynn Williamson, Vice President and Architectural Representative(South FL)

Lynn has 32 years of experience in the South Florida construction industry both as a manufacturer’s rep and in management and ownership roles in distribution.

She has a bachelor’s degree in French and Spanish from Southampton University UK, and lived in several different countries around the world with her first husband, a civil engineer.  She came to the United States in 1983, and has held positions with two large Division 10 distributors and was a Bobrick architectural representative for 8 years, working for Gordon Astle and Associates.

Lynn’s expertise is in commercial restroom design, accessibility requirements, toilet partition engineering and product selection for building owners, architects and designers.  

Lynn lives in Fort Lauderdale with her husband Hugh, an architectural rep, and has three grown children. She enjoys interior design, dance classes and working out. She volunteers for NAMI and teaches classes for parents of children with mental illness. 

You can reach Lynn at:

Kevin Walsh, Regional Sales Manager (FL West)

 You can reach Kevin at

Deisi Cardenas, Field Support and Operations Manager

As a former Bobrick employee for the past 12 years (8 years in Customer Service, 2 years as senior drafter and the last 2 years as the Architectural Service Specialist), Deisi is well versed in the Division 10 product offering.   From her experience as Architectural Service Specialist, her expertise became reading and interpreting code as well as becoming the Bobrick expert on specials.  Deisi was also responsible for training new Field Analysts who joined Bobrick's Management Development Program.  

Deisi moved from California to Georgia to join the team.  She enjoys spending time from work with her husband and daughter.  

You can reach Deisi at


Lisa Claar, Customer Service Specialist

Lisa has over 15 years of experience in Division 10 distribution.  During this time, Lisa worked closely with General contractors and architects and brings a vast knowledge of toilet partitions, and accessories.  Lisa is excellent at reading and comprehending plans and specifications.  

Lisa loves taking on new challenges and has a heart for charity.  She enjoys arts and crafts and loves spending time with her 2 grandchildren.

You can reach Lisa at


Sara Kleinfeld, Customer Service Specialist (FL Region)

Sara has been in the customer service and sales field for over 20 years in several regions including New York, Texas, and Georgia. She takes pride in ensuring her customers and fellow team members receive the best service possible.

Sara has a Bachelors degree in Business Management and is a certificated Holistic Health Coach. She has volunteered as a mentor for children at risk in language arts, oversaw a girls youth group and was a Girl Scout leader.  When she's not working she enjoys spending time with her daughters and entertaining.  Her passions are hiking, gardening and scuba diving.

You can reach Sara at

Jason DeMarchi, Field Sales Representative (Georgia)

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Jason has enjoyed working in and around the Commercial Construction industry and with building products, for many years. In addition to his experience helping Architects, Specifiers and Owners gain a better understanding of building products, Jason brings added experience in project estimating, project management, delivery, distribution and execution.    

Jason has a Bachelor’s degree in Business, has lived in Atlanta now for more than 25 years and has a fantastic wife, two children and a chocolate lab. He enjoys taking on new challenges, trying new things and helping others. Jason has been a High School & College referee since 2012 and currently serves on the board of the Georgia Lacrosse Officials Association.   

You can reach Jason at

Dorothy Attardo, Field Sales Representative (North FL)

Dorothy has been in the Division 10 industry for 21 years and brings with her a wealth of knowledge from having been in distribution and in the field for most of that time.  During that period she worked not only with general contractors but also with architects and interior designers, advising on product selection, ADA issues and layouts on both large and small projects. 

She has spent the last year as an architectural/distributor representative for Bobrick, Gamco, Koala and Hadrian,  and uses her experience and expertise in this industry to help everyone involved, from the design process and specification writing, to the final installation of the products she represents.  Dorothy really loves working with people and when she’s not, she enjoys the outdoors, boating, and soaking up the Florida sunshine.

You can reach Dorothy at

Kristie Gogo, Field Sales Representative (Tennessee)


Kristie comes from a sales background working in the Digital Advertising world. She enjoys sales because she appreciates learning new things and building relationships with new people. She holds a Bachelor’s degree from The University of Tennessee. (Go Vols!) Kristie has lived all around the US; Guam, San Diego, DC, Knoxville and she now lives in Nashville, TN.  When she’s not at work, Kristie loves spending time with her boyfriend and their Cockapoo, Lola. She also enjoys traveling, working out and spending time with friends and family. 

You can reach Kristie at

Nicole Asher, Field Sales Representative (South FL)


Nicole started her professional career in finance where her client base consisted primarily of contractors and builders. The past five years she has been in the glass industry wearing many hats. Her experience includes Operations Manager for glass, both inside and outside Sales Representative and a Dip tech Specialist. Nicole has been fortunate to work with a diverse customer base such as Architects, Interior Designers, Glaziers, and many more. Nicole has been married for eight years. She and her husband enjoy traveling abroad, adventurous activities from zip-lining to whitewater rafting and spending quality time with family and friends

You can reach Nicole at